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Market Communication & Public Affairs
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Market Communication
"You earn exposure in media by being relevant"
In the landscape of digital media , it's rather a question of earning exposure in mass media than purchasing it. The content of the message has today become more important than a big budget. To buy space or to communicate with traditional journalists alone is no longer enough - Attention needs to be earned, no matter whether it regards to private persons, media or institutions. Good market communication is communication that adds value. In order for journalists, bloggers or private persons to see you as relevant, you have to have an idea of what kind of value you bring. You must be relevant in the reciever's eyes. It might have to do with insights, emotions, experiences or tools. See reference case.
Public Affairs
"In order to influence politics, it's not a about being right - but having right"
Agaton Group helps companies and organizations to convey messages to politicians and decision makers within media. We map relevant players, the political landscape and assist with strategy and execution in order to make your question relevant for the right demographic. Influencing politics is a long process - a possibility to build relations with the decision makers of today and tomorrow. We have a vast network and long experience of political processes. See reference case. | |
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Contact
Main Office
Jesper Törnkvist
CEO & Manager, Sales & Marketing
Per Ihrmark
Manager, Public Affairs & Public Relations
Per-Erik Eriksson
Manager, Business Development
Merja Erola
Expert, Graphic Designs
Pierre-Emil Chantereau
Expert, E-tail & Web Analytics
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